I had the privilege of being an on-site Producer for load-in, the event, and load-out. NowArt LA is the brilliant company that put this incredible event together!
The first-ever LUMINEX: Dialogues of Light, an outdoor digital public art exhibition, transformed a five-block radius of the South Park district of DTLA on April 10, 2021, for one night only.
Presented at a pivotal moment (as the transition out of the pandemic began), LUMINEX LA safely welcomed 15,000 attendees. More than 13,200 people utilized the LUMINEX interactive map for this self-guided, walkable exhibition. Nearly 400 joined from around the world via live stream. Local businesses and buildings were personally invited and saw increased foot traffic and sales. And 80,000 logged onto www.luminexla.com.
Designed as a site-specific video art experience, LUMINEX LAprojected upon six architecturally distinct walls; some historic buildings, some newer, all juxtaposed against the immense LA skyline. Shedding light on the magic of our City.
The installations featured one-of-a-kind digital art from each artist, distinct audio, live performances, augmented reality, multi-channel video art, and immersive experiences.
Powered by elite Panasonic projectors and audio amplified by Show Imaging, Inc., this technology marvel required custom calculations to ensure top resolution, clarity, and brightness that matched the quality of the artwork. Massive scaffoldings and forklifts made it possible to project across huge parking lots and walls scaling more than two hundred plus feet wide and nearly a hundred feet tall. The intersection of technology and art.
A collective of community sponsors made this premier possible. For this, we are grateful.
LUMINEX LA is the first of many. This project can be applied to urban environments in cities around the world.
PRESS:
We Like LA – Things to do in Los Angeles this weekend
Thrillist -Things to do in Los Angeles this weekend
LA Weekly – Public, personal arts calendar
Los Angeles Times – Luminex, digital art, Downtown, Things to do
Los Angeles Daily News, Things to do in the San Fernando Valley area
LA Opinion, Agenda de eventos, diversion para toda la familia
LAist – Best things to do this weekend
Time Out- Part of Downtown LA is turning into a projection playground for one night only
LA Downtown News – DTLA serves as backdrop for free art exhibit
Los Angeles Magazine -Things to do this weekend